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 | During the Fall of 2006, the Smokers' Helpline developed a series of TV radio and print ads to promote the Helpline's services. Creating advertisements locally was a very exciting process. Check out some of the behind the scenes pictures of our advertisements. |
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In 2006, the Newfoundland & Labrador Smokers’ Helpline received a Pinnacle Award from The International Association of Business Communicators for excellence in community relations for their Physician Fax Referral Program (CARE). The nomination was submitted by the Lung Association and the Newfoundland & Labrador Medical Association. |
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Smokers' Help On-line Website Launch - May 31st, 2004. |
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 | The CARE Program has been officially launched to physicians, nurses and pharmacists through their respective associations. The following pictures include the launch and media work for Physicians', Nurses' and Pharmacists' CARE Programs. |
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 | ACT Conference - Battery Hotel, St. John's, NL - October 5-6th, 2006 |
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Since November 2002, there have been over 250 individuals from across Newfoundland and Labrador trained in smoking cessation (by the Lung Association) to be facilitators for the "You Can Stop By Starting With Us" Smoking Cessation Group Program.
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On May 24th, 2007 the Smokers' Helpline and TotalGroup received two IABC Pinnacle Awards for its Mass Media Campaign - "It's Your Call". One award was for merit in Media Relations for the launch of the campaign and the second was for Excellence in Community Relations for the actual campaign.
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